Microsoft CEO's story, more important than talent and experience

Microsoft CEO's story, more important than talent and experience

Microsoft is a large company with many departments, employees and products.We manufacture everything from OSs that run most desktop PCs around the world to cloud computing services and laptops.We also make foldable smartphones.Last month, I missed Apple and became the most valuable company on the earth.In other words, the company's CEO Satia Nadera has a big job.No CEO can do it by yourself.The reason is that the job is to find someone who will continue to innovate and build new products and services for customers.In an interview with Harvard Business Review, Nadela CEO asked, "What are the most important factors about innovation?"This is definitely a complicated question.It is difficult to create new ideas, and you tend to be easily complacent.It is a bigger challenge for companies such as Microsoft, which are more than $ 2.5 trillion.You may want to think that the source of innovation is a technology developed by the company, but this is not the case that Nadera CEO is the most important.You may think that leaders of companies like Microsoft may seek talent, creativity and experience.In fact, such things will definitely be required.But that's not the most important thing.To explain where the innovation was born, Nadela CEO needed a word, "sympathy".Nadera CEO continued to explain:For me, I have come to recognize this, but what everyone is most born is in the position of others and can see the world as seen by that person.is.That is the empathy.That is the heart of design thinking.It is said that innovation is all about satisfying the needs of unwanted and unrivaled markets, but it is an unonforced, unwilling and unonforced needs of the organizations that are made up of people and people.is.It requires deep empathy.So I think the source of all innovation lies in the empathy, the most human qualities that everyone has.The reason I think this is a very good answer is as follows.First of all, I think Nadela CEO's opinion that innovation is "satisfying the needs of non -clarified markets" is exactly the case.Probably most leaders will agree.That's why you start a business.Because we know the needs we can meet, we develop products and services to do so.But here is interesting.It would be easy to start thinking about customers (and their needs) abstractly.But the customer is a person.As Nadera CEO says, companies are "made up of people."The needs you meet are the needs of the real people, and you need to understand people first to create innovative solutions for people's problems.That is the empathy.It is the ability to understand and share the feelings of others.Having empathy means that you can first focus on people and their needs.In other words, it takes time and effort to understand people as individuals, not simply a "customer" group.The sympathetic power seems to be a matter of course, but the raising of the Nadela CEO reminds me that it is too frequent.In the midst of products and functions, we lose sight of people.That's why the leader's responsibility is to solidify what is really important, that is, the importance of focusing on people.It is also a leader to expect with empathy.A truly innovative company is made up of people.These people are not simply focusing on spreadsheets, product design, and software codes.It focuses on products, software, and even spreadsheets.They emphasize empathy.Or, at least it should be.Originally Published by Inc.[Original] Copyright © 2021 Mansueto Ventures LLC.